Balance by design
Attention is distributed more intentionally instead of concentrating every interaction in an endless feed.
Mutual effort from the startSlow dating · Utah campus launch
A dating app where both people put in half.
50/50 is building a finite, accountability-driven alternative to endless swiping, with early access beginning across Utah campus communities.
Accountability-driven dating appA deck, not a feedUtah Tech · Southern Utah University · BYU
Published launch plan · August 2026 · Utah Tech · SUU · BYU
The 50/50 difference
Less swiping. More mutual effort.
A finite deck, visible effort, and intentional choices make every match feel more considered.
Limited swiping
A limit of 100 swipes per week creates a finite deck designed to make each choice more deliberate.
100 swipes per weekVisible accountability
A reply-rate signal makes follow-through visible before someone uses a swipe.
Reply-rate visibilityThe promise in the name
Two people, each putting in half.
50/50 favors a finite deck, human selfie-to-profile comparison, and visible responsiveness over an infinite feed. The result is a slower dating loop built around mutual effort.
- A finite deck replaces the endless scroll.
- Before a profile enters the pool, a person compares its verification selfie with its profile photos by eye.
- Clear research notes show the sources and limits behind important statistics.
Early access
Early access, one clear step at a time.
Join the line
Request early access through the secure waitlist at 5050dating.org.
Watch your campus
Follow launch updates for Utah Tech, Southern Utah University, and Brigham Young University.
Continue in the official app
When your campus opens, create your profile and continue through 50/50's matching, messaging, and safety experience.
Put in your half
Be first in line when 50/50 opens at your school.
Review the product, privacy, safety, and community materials, then use the official 50/50 waitlist if the approach feels right for you.